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Coventry City FC
A badge built on a coat of arms, a club born in a bicycle factory, and a history shaped by industry, resilience and symbolism. So, let’s #GetTheBadgeIn, and see how Coventry ended up with one of the most distinctive crests in English football. Coventry City began in 1883 when workers at the Singer bicycle factory formed a team. Factory sides were emerging everywhere at the time, and Singer’s workforce—skilled, organised and hard working — felt they had something to offer on
6 days ago4 min read


FC Barcelona
In the heart of Catalonia, set along the beautiful Mediterranean costline, sits a football club whose badge carries far more than colours and initials. FC Barcelona are not just one of the most successful teams in world football; they are a symbol of regional identity, political resistance, cultural pride and sporting excellence. Few clubs anywhere can claim that their crest tells the story of a people as clearly as Barcelona’s does – so let’s unpack it as we #GetTheBadgeIn.
Jan 84 min read


FC Okzhetpes
In Northern Kazakhstan, where pine forests meet open steppe and blue-grey hills fade into mist, sits a football club whose badge carries industry, legend, and deep steppe memory. FC Okzhetpes are not just a provincial side playing out of the small city of Kokshetau – approximately a three-hour drive north of the capital – and set among some of the most beautiful forests and lakes you will ever find. They are a club shaped by factories, horses, mountains, and a story about fre
Jan 74 min read


FC Ordabasy
Here in the deep south of Kazakhstan, where the steppe softens into orchards, trade routes bend towards Uzbekistan, and history weighs heavily on the land, sits a club whose very name carries a unique national meaning. FC Ordabasy are not just a team from Shymkent. They are a footballing manifestation of unity, survival and cooperation. So let’s #GetTheBadgeIn and take a closer look. FC Ordabasy are based in Shymkent, Kazakhstan’s third-largest city and one of its most import
Jan 74 min read


FC Kyzylzhar
Here on the northern edge of Kazakhstan, close to the Russian border and wrapped in long winters and wide skies, sits a club whose badge carries far more than football ambition. FC Kyzylzhar are a team shaped by riverbanks, empire, steppe tradition, and a bird that has ruled the Kazakh imagination for centuries. This is a club named for a place before it was a city. For a landscape before borders. And for a symbol that still soars over the modern Kazakh state. So, let’s do it
Jan 74 min read


FC Astana
Here on the far edges of UEFA’s map, where the floodlights glow against endless grasslands and winter temperatures can stop a ball dead in its tracks, sits FC Astana. This is a club born not just of football ambition, but of place. Of geography. Of empire. Of roads that once stitched together the ancient world. Astana itself is a young capital built on very old ground. Today it is all glass towers, bold curves, and award-winning architecture rising sharply from the flatlands.
Jan 74 min read


Milwall FC
No one likes us – we don’t care. Millwall. At the height of the football hooliganism phase in the late 1960s, Millwall were singled out by the media as some of the worst culprits. London newspapers written by society’s bigwigs decided the working class of the East End obviously had to be at fault somehow. That reputation has stuck for decades. But there is far more to this club and its heritage than just a handful of dockers beating unfortunate fans black and blue in cul-de-
Jan 74 min read


Herne Bay FC
There’s a lot of club badges out there to cover and I do try and complete them in some sort of order – but occasionally when trawling through Twitter I see something that catches my eye and it screams out for attention – Herne Bay’s badge was just one of those. It's a cracker. Founded in the early 1880s, Herne Bay FC has been part of the town’s fabric for well over a century. Today they play at Winch’s Field, competing in the Isthmian League Division One South, and they’ve ha
Nov 11, 20254 min read


Qarabağ FK
Right now #ChelseaFC are playing a team in the #uefachampionsleague with a quality name and a superb badge with a fascinating, if tragic, history. So let's do Azerbaijan's finest the honour and #GetTheBadgeIn for the Horsemen of @FKQarabaghEN Futbol Klubu. The club was founded in 1951, when Aghdam’s new city stadium was completed. At the time, the Soviet Union’s local sports system relied on state and agricultural cooperatives, and the new team took the name Mehsul, meaning “
Nov 6, 20253 min read


Cameroon
There is something special about African football. So often their nations are riven by identity crisis – in part caused by those pesky colonial types that drew whopping great straight lines across the continent – splitting cultures, nations, languages and religions as they went. What these nations need – are unity. And this is what the indomitable lions of Cameroon can provide – almost uniquely. Unity is what Cameroon is all about. It is what is strives the most for. That c
Oct 26, 20254 min read


Toronto Blue Jays
Toronto is buzzing again. For the first time in thirty-two years, the Blue Jays are heading back to the World Series – and they’ve just made an incredible start! Winning their first game 11 - 4, helped in large part by Canadian born Vladimir Guerrero Jr, who signed a jaw-dropping $500 million contract with the club. His father, Vladimir Guerrero Sr, spent his own career chasing a ring with the Montreal Expos — Canada’s lost team. The son now vows to win that title and hand th
Oct 25, 20253 min read


Fareham Town FC
Situated between Southampton and Portsmouth on the English south coast – upstream of a creek (Fareham Creek) – this town could not have anything but a rich heritage given its location. The football team is also proving itself to have some deep wells of support in the local area – in the Isthmian League South Central so far this year they have the third highest attendance – this is despite a slightly rocky start to the season. Their badge immediately drew my attention on Twitt
Oct 21, 20254 min read


Bayer 04 Leverkusen
Bayer 04 Leverkusen: The Factory Team that Perfected the Formula In 2024, Under Xabi Alonso, Bayer Leverkusen , the club claimed its...
Oct 11, 20255 min read


Jacksonville Jaguars
When Jacksonville landed an NFL franchise in the 1990s it hadn’t really been on anyone’s footballing radar. A city better known for...
Sep 27, 20254 min read


Portsmouth FC
I’ve written quite a few of these #GetTheBadgeIn posts before and usually the best and most interesting football crests involve those...
Sep 20, 20254 min read


Wycombe Wanderers
In America you have ‘The Steelers’, ‘Wildfire’, ‘Thunderhawk’s’, ‘Red Tide’… in England we take a slightly different approach. Wycombe...
Sep 18, 20253 min read


Minnesota Vikings
When the NFL expanded to Minneapolis–St. Paul in 1961, the franchise needed a name that reflected the people of the Upper Midwest. So,...
Sep 17, 20253 min read


Scunthorpe United FC
Scunthorpe, The Iron. They have recently won promotion to the National League and have got off to a solid start worthy of their nickname...
Sep 14, 20253 min read


Eastleigh FC
Let's #GetTheBadgeIn for this team with an iconic badge featuring an iconic aircraft.... Eastleigh Football Club might be one of the...
Sep 1, 20254 min read


Walsall FC
Walsall has been a club through the years that has struggled to eclipse its much larger West Midlands neighbours - Birmingham and...
Aug 23, 20253 min read
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