In one of the most picturesque corners of England lies a village of 14,000 people represented by a football team known as the Mitres, with modest local success but bags – or perhaps hatfuls – of personality. They currently sit in Southern League Division One South and are knocking on the door of the Premier Division above. They narrowly lost in the play-offs last season and finished sixth this season. Another big push next year could get them into the seventh tier of English

For the life of me, I thought I'd already written a post on Aldershot when I completed the National League teams, but I must have just done the research and then never actually got round to writing it. So I owe the club an apology, especially because, of all the clubs in England, this one can boast of representing one of the finest institutions in the land today – the British Army. Before we get to that, Aldershot as a football club is itself quite the tale of battle and come

Middlesbrough. I’ll be honest. I’ve delayed doing this badge because it just looked a bit too straightforward. A lion. It would come from the crest of some local lord – and that would be it. Aha – not quite. Well, sort of. But that’s only one tiny bit of it. This lion tells a tale that stretches from before the Norman invasion right up to the Industrial Revolution and makes it instantly one of my favourite badges – so, without further ado, let’s do Middlesbrough FC the honour

I went to university in Essex and have been fortunate enough (…) to have spent my formative years surrounded by Hammers fans. So it has been with some delight that I’ve been reminding them of the cost to the taxpayer that their recent relegation has cost us (they have an incredibly generous rental agreement with the local council on the Olympic Stadium, which means that upon relegation their rent goes down by roughly £2.5 million a year! – agreed to by Boris Johnson – so anot

Salford in Greater Manchester who currently play in League Two (although on the 25th May this year have a chance to win promotion at Wembley against Notts County. Founded in 1940 as Salford Central, the club spent many years in local and non-league football before climbing steadily through the divisions. Their rise was turbo boosted after a 2014 takeover by former Manchester United F.C. players Nicky Butt, Ryan Giggs, Gary Neville, Phil Neville, and Paul Scholes, later joined

One of the best-named places in Britain. South of London, roughly equidistant between Crawley, Guildford, and Croydon. One of the most remarkable stories in English football. Formed only in 1999 by ex-City banker Marc White, a local devastated by seeing his team Wimbledon fold, he and some friends decided to simply make their own club. They began life in Division 5 of the Crawley and District League, with Marc himself playing for the team. What followed was remarkable: 12 pro

Swindon is a place that gets a bad reputation. Supposedly, when Ricky Gervais was scripting The Office, the writers wanted to base the show in a town bleak and ordinary enough to fit their depiction of office life. I was strangely honoured to hear the shortlist reportedly came down to Ipswich (my hometown), Swindon, or Slough. Slough got the nod in the end, while Swindon became home to the rival branch office in the series. For American readers, think of how The US Office is

Yesterday, the Kidderminster Harriers F.C. won promotion to the National League, defeating South Shields F.C. 2-0 and moving back up the pyramid. The Harriers have enjoyed success in their past as an established EFL side, with a highest-ever finish of 10th in League Two in 2002. They have also built up quite a trophy cabinet, including an FA Trophy win and a remarkable 27 Worcestershire Senior Cups. The team have spent their entire history playing at Aggborough Stadium, a ver

This is a glorious badge, for a club representing a town with a glorious past. Did Darlington build the modern world single-handedly? If they didn’t, they gave it a damn good go. So, let’s do the National League North outfit the honour and #GetTheBadgeIn. Firstly. The team. The club. The Darlos. Founded in 1883, they initially played in local leagues until becoming one of the founding members of the Third Division North in 1921. In 1925, they won that league and were promoted

Have the Guns Fallen Silent in Crayford? The heyday of British power was fueled be adventure and bravery overseas – but also a lot of extremely hard graft back at home overseen by some of the most technically minded and skilled workers in the world. And it happened in places like Crayford. Formerly part of Kent, now within the London Borough of Bexley, Crayford didn’t just supply the men who went to war – but also the women who produced the weapons and ammunition that sustain

Fish. Peasants. Royals. Rebels - and now a 5th tier Football Team which will be playing some of the biggest and most historic names in English football next season...For a club that not long ago was dealing with debt, unpaid players and uncertainty, it’s been quite a ride. So, congratulations to the 2026 National League South Champions - and let's #GetTheBadgeIn for Worthing FC 🐟🐟🐟 Let's start with the basics: Where is Worthing? Worthing sits on the south coast, just

Alright. Here we go. The one I’ve been dreading. Dreading because I’m an Ipswich fan – and as much as I wish nothing but ill fortune on my fellow East Anglian team – I must begrudgingly admit that their badge and city history is probably one of the finest around. Long ago, the North Folk and South Folk used to be united under several different flags and kingdoms – so I suppose I can take solace in that their history is also one shared by all of the East Angles – and that incl

Bexhill United, currently sitting mid-table in the Southern Combination League Premier Division (the… 9th(?) tier of English football), have an incredible story to tell. So, let’s jump straight in and #GetTheBadgeIn for the pirates of the Sussex coast. Let’s begin with the town to provide the context before we deconstruct their new, funky badge and (not so new) nickname. Bexhill-on-Sea sits on the coast of East Sussex, just along from the slightly more famous Hastings. Indeed

In the summer of 2018, a tiny east London non-league club released an away kit that placed them firmly on the map as one of the most exciting and progressive organisations in the field (literally). Designed and chosen by the members themselves in a democratic poll, Clapton Community Football Club’s new strip quickly became one of the most talked-about shirts in European football. More than 5,400 pre-orders flooded in from around the world, especially Spain, forcing the club t

Sharp. Sleek. Clever. I had to order it immediately. So, let’s #GetTheShirtIn for Cambridge United’s 2025/26 Third Kit. The shirt features an embossed pattern of DNA double helix structures woven throughout the front and back. It’s subtle enough that you might miss it from a distance, but once you spot it, it completely changes how you see the shirt. The inspiration comes from one of Cambridge’s most famous contributions to the world. In 1953, scientists working at the Univer

I really like this kit. Clean. Different. Properly rooted in the place it comes from. So let’s get straight into it and #GetTheShirtIn for Cambridge United’s Third Kit. Produced by Umbro and sponsored by BrewBoard, this one takes its inspiration from a very specific spot in the city – Parker’s Piece. Now, this isn’t just any park. This is the birthplace of the modern rules of football. Back in 1863, students at Cambridge – arriving from schools like Eton, Rugby and Harrow, al

Historic and world famous university town. Famed for their football? Not so much. Not yet. Not recently. But. That isn’t to say that the U’s don’t have a long history themselves. They were close to being one of the Premier League’s founding members, finishing 5 th in the Second Tier (today’s Championship) in 1992 and having reached the quarter-finals of the FA Cup in their past. More recently they have bounced around between the 5 th and 3 rd tiers – winning the FA Trophy

I love old badges like this one, steeped in heraldry and tradition. Blackpool's is an utter beauty with a tonne to unpack. So, let's waste no time and #GetTheBadgeIn and see what it can tell us! Football in the town initially grew out of church teams and school sides, with the club having roots going back to Victoria FC in the 1870s. After splits, disputes, and a decisive meeting at the Stanley Arms Hotel in July 1887, a single club was formed to represent the whole town. By

A badge built on a coat of arms, a club born in a bicycle factory, and a history shaped by industry, resilience and symbolism. So, let’s #GetTheBadgeIn, and see how Coventry ended up with one of the most distinctive crests in English football. Coventry City began in 1883 when workers at the Singer bicycle factory formed a team. Factory sides were emerging everywhere at the time, and Singer’s workforce—skilled, organised and hard working — felt they had something to offer on

This season Blackburn are sporting a very striking gold kit which has printed onto it the shapes and silhouettes of some of Blackburn’s most iconic and historic buildings. From a distance this perhaps isn’t entirely clear and the patches on their kits may sometimes kit ridicule from away fans – but up close it is undoubtedly a thing of beauty – and one well worth deconstructing a bit more as we #GetTheShirtIn and find out what we can learn! Firstly, as context, it is obviou