A badge built on a coat of arms, a club born in a bicycle factory, and a history shaped by industry, resilience and symbolism. So, let’s #GetTheBadgeIn, and see how Coventry ended up with one of the most distinctive crests in English football. Coventry City began in 1883 when workers at the Singer bicycle factory formed a team. Factory sides were emerging everywhere at the time, and Singer’s workforce—skilled, organised and hard working — felt they had something to offer on

This season Blackburn are sporting a very striking gold kit which has printed onto it the shapes and silhouettes of some of Blackburn’s most iconic and historic buildings. From a distance this perhaps isn’t entirely clear and the patches on their kits may sometimes kit ridicule from away fans – but up close it is undoubtedly a thing of beauty – and one well worth deconstructing a bit more as we #GetTheShirtIn and find out what we can learn!   Firstly, as context, it is obviou

No one likes us – we don’t care. Millwall. At the height of the football hooliganism phase in the late 1960s, Millwall were singled out by the media as some of the worst culprits. London newspapers written by society’s bigwigs decided the working class of the East End obviously had to be at fault somehow. That reputation has stuck for decades. But there is far more to this club and its heritage than just a handful of dockers beating unfortunate fans black and blue in cul-de-

There’s a lot of club badges out there to cover and I do try and complete them in some sort of order – but occasionally when trawling through Twitter I see something that catches my eye and it screams out for attention – Herne Bay’s badge was just one of those. It's a cracker. Founded in the early 1880s, Herne Bay FC has been part of the town’s fabric for well over a century. Today they play at Winch’s Field, competing in the Isthmian League Division One South, and they’ve ha

Situated between Southampton and Portsmouth on the English south coast – upstream of a creek (Fareham Creek) – this town could not have anything but a rich heritage given its location. The football team is also proving itself to have some deep wells of support in the local area – in the Isthmian League South Central so far this year they have the third highest attendance – this is despite a slightly rocky start to the season. Their badge immediately drew my attention on Twitt

Farnham. A historic market town in Surrey, England. Good connections to London. A creative arts university and a castle. Oh, and a...

Bristol City have been part of the English football story since 1894. Formed originally as Bristol South End before turning professional...

Nestled in the far northwest of England, just eight miles from the Scottish border, Carlisle United Football Club stands as a proud...

Gateshead Football Club was founded in 1977, taking the place of Gateshead United after years of clubs folding and reforming in this...

At first glance, this isn’t the most revealing of team badges, and I initially thought I might skip it. But I was wrong – this team has...

Tamworth FC was established in 1933, replacing an older team that had folded called Tamworth Castle FC. The club’s nickname is ‘The...

I’ve written quite a few of these #GetTheBadgeIn posts before and usually the best and most interesting football crests involve those...

Woking Football Club’s badge is an elegant beauty of a badge - it is a direct lift from the borough’s coat of arms and represent a...

Blackburn Rovers were founded in 1875 by a group of young men at the St Leger Hotel in Blackburn, Lancashire. At a time when football was...

In America you have ‘The Steelers’, ‘Wildfire’, ‘Thunderhawk’s’, ‘Red Tide’… in England we take a slightly different approach. Wycombe...

Sheffield United Football Club – “The Blades” – are not just one of England's most famous and iconic teams, but a symbol of a city whose...

Scunthorpe, The Iron. They have recently won promotion to the National League and have got off to a solid start worthy of their nickname...

Everyone who ever used to watch Soccer AM as a kid knows Crewe's nickname – The Railwaymen. (Didn't they used to shout "Choo Choo" or...

If ever there was a club born in controversy, it’s Milton Keynes Dons. I was listening to a Grimby podcast the other day and the host...

I have a new favourite badge. It has everything. It tells the entire story of Britain. In one club we have Medieval, Early Modern,...