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Darlington FC
This is a glorious badge, for a club representing a town with a glorious past. Did Darlington build the modern world single-handedly? If they didn’t, they gave it a damn good go. So, let’s do the National League North outfit the honour and #GetTheBadgeIn. Firstly. The team. The club. The Darlos. Founded in 1883, they initially played in local leagues until becoming one of the founding members of the Third Division North in 1921. In 1925, they won that league and were promoted
2 days ago4 min read


VCD Athletic F.C.
Have the Guns Fallen Silent in Crayford? The heyday of British power was fueled be adventure and bravery overseas – but also a lot of extremely hard graft back at home overseen by some of the most technically minded and skilled workers in the world. And it happened in places like Crayford. Formerly part of Kent, now within the London Borough of Bexley, Crayford didn’t just supply the men who went to war – but also the women who produced the weapons and ammunition that sustain
2 days ago5 min read


Worthing FC
Fish. Peasants. Royals. Rebels - and now a 5th tier Football Team which will be playing some of the biggest and most historic names in English football next season...For a club that not long ago was dealing with debt, unpaid players and uncertainty, it’s been quite a ride. So, congratulations to the 2026 National League South Champions - and let's #GetTheBadgeIn for Worthing FC 🐟🐟🐟 Let's start with the basics: Where is Worthing? Worthing sits on the south coast, just
3 days ago4 min read


Norwich City FC
Alright. Here we go. The one I’ve been dreading. Dreading because I’m an Ipswich fan – and as much as I wish nothing but ill fortune on my fellow East Anglian team – I must begrudgingly admit that their badge and city history is probably one of the finest around. Long ago, the North Folk and South Folk used to be united under several different flags and kingdoms – so I suppose I can take solace in that their history is also one shared by all of the East Angles – and that incl
6 days ago4 min read


Bexhill United FC
Bexhill United, currently sitting mid-table in the Southern Combination League Premier Division (the… 9th(?) tier of English football), have an incredible story to tell. So, let’s jump straight in and #GetTheBadgeIn for the pirates of the Sussex coast. Let’s begin with the town to provide the context before we deconstruct their new, funky badge and (not so new) nickname. Bexhill-on-Sea sits on the coast of East Sussex, just along from the slightly more famous Hastings. Indeed
Mar 264 min read


Clapton CFC - Away Kit - No Pasarán!
In the summer of 2018, a tiny east London non-league club released an away kit that placed them firmly on the map as one of the most exciting and progressive organisations in the field (literally). Designed and chosen by the members themselves in a democratic poll, Clapton Community Football Club’s new strip quickly became one of the most talked-about shirts in European football. More than 5,400 pre-orders flooded in from around the world, especially Spain, forcing the club t
Mar 254 min read


Cambridge United - DNA Third Shirt 25/26
Sharp. Sleek. Clever. I had to order it immediately. So, let’s #GetTheShirtIn for Cambridge United’s 2025/26 Third Kit. The shirt features an embossed pattern of DNA double helix structures woven throughout the front and back. It’s subtle enough that you might miss it from a distance, but once you spot it, it completely changes how you see the shirt. The inspiration comes from one of Cambridge’s most famous contributions to the world. In 1953, scientists working at the Univer
Mar 172 min read


Cambridge United - Third Kit 24/25
I really like this kit. Clean. Different. Properly rooted in the place it comes from. So let’s get straight into it and #GetTheShirtIn for Cambridge United’s Third Kit. Produced by Umbro and sponsored by BrewBoard, this one takes its inspiration from a very specific spot in the city – Parker’s Piece. Now, this isn’t just any park. This is the birthplace of the modern rules of football. Back in 1863, students at Cambridge – arriving from schools like Eton, Rugby and Harrow, al
Mar 172 min read


Cambridge United FC
Historic and world famous university town. Famed for their football? Not so much. Not yet. Not recently. But. That isn’t to say that the U’s don’t have a long history themselves. They were close to being one of the Premier League’s founding members, finishing 5 th in the Second Tier (today’s Championship) in 1992 and having reached the quarter-finals of the FA Cup in their past. More recently they have bounced around between the 5 th and 3 rd tiers – winning the FA Trophy
Mar 175 min read


Blackpool FC
I love old badges like this one, steeped in heraldry and tradition. Blackpool's is an utter beauty with a tonne to unpack. So, let's waste no time and #GetTheBadgeIn and see what it can tell us! Football in the town initially grew out of church teams and school sides, with the club having roots going back to Victoria FC in the 1870s. After splits, disputes, and a decisive meeting at the Stanley Arms Hotel in July 1887, a single club was formed to represent the whole town. By
Jan 293 min read


Coventry City FC
A badge built on a coat of arms, a club born in a bicycle factory, and a history shaped by industry, resilience and symbolism. So, let’s #GetTheBadgeIn, and see how Coventry ended up with one of the most distinctive crests in English football. Coventry City began in 1883 when workers at the Singer bicycle factory formed a team. Factory sides were emerging everywhere at the time, and Singer’s workforce—skilled, organised and hard working — felt they had something to offer on
Jan 234 min read


Blackburn Rovers’ gold away kit 25-26
This season Blackburn are sporting a very striking gold kit which has printed onto it the shapes and silhouettes of some of Blackburn’s most iconic and historic buildings. From a distance this perhaps isn’t entirely clear and the patches on their kits may sometimes kit ridicule from away fans – but up close it is undoubtedly a thing of beauty – and one well worth deconstructing a bit more as we #GetTheShirtIn and find out what we can learn! Firstly, as context, it is obviou
Jan 224 min read


Milwall FC
No one likes us – we don’t care. Millwall. At the height of the football hooliganism phase in the late 1960s, Millwall were singled out by the media as some of the worst culprits. London newspapers written by society’s bigwigs decided the working class of the East End obviously had to be at fault somehow. That reputation has stuck for decades. But there is far more to this club and its heritage than just a handful of dockers beating unfortunate fans black and blue in cul-de-
Jan 74 min read


Herne Bay FC
There’s a lot of club badges out there to cover and I do try and complete them in some sort of order – but occasionally when trawling through Twitter I see something that catches my eye and it screams out for attention – Herne Bay’s badge was just one of those. It's a cracker. Founded in the early 1880s, Herne Bay FC has been part of the town’s fabric for well over a century. Today they play at Winch’s Field, competing in the Isthmian League Division One South, and they’ve ha
Nov 11, 20254 min read


Fareham Town FC
Situated between Southampton and Portsmouth on the English south coast – upstream of a creek (Fareham Creek) – this town could not have anything but a rich heritage given its location. The football team is also proving itself to have some deep wells of support in the local area – in the Isthmian League South Central so far this year they have the third highest attendance – this is despite a slightly rocky start to the season. Their badge immediately drew my attention on Twitt
Oct 21, 20254 min read


Farnham Town FC
Farnham. A historic market town in Surrey, England. Good connections to London. A creative arts university and a castle. Oh, and a...
Oct 10, 20254 min read


Bristol City FC
Bristol City have been part of the English football story since 1894. Formed originally as Bristol South End before turning professional...
Sep 30, 20254 min read


Carlisle United FC
Nestled in the far northwest of England, just eight miles from the Scottish border, Carlisle United Football Club stands as a proud...
Sep 21, 20254 min read


Gateshead FC
Gateshead Football Club was founded in 1977, taking the place of Gateshead United after years of clubs folding and reforming in this...
Sep 21, 20253 min read


Wealdstone FC
At first glance, this isn’t the most revealing of team badges, and I initially thought I might skip it. But I was wrong – this team has...
Sep 21, 20253 min read
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