A badge built on a coat of arms, a club born in a bicycle factory, and a history shaped by industry, resilience and symbolism. So, let’s #GetTheBadgeIn, and see how Coventry ended up with one of the most distinctive crests in English football. Coventry City began in 1883 when workers at the Singer bicycle factory formed a team. Factory sides were emerging everywhere at the time, and Singer’s workforce—skilled, organised and hard working — felt they had something to offer on

When you look at the badge of F.C. Copenhagen, you see a blue lion, the club name, and the red and white of the Danish flag. All three point directly to the city and the country the club represents. Although F.C. Copenhagen was only formed in 1992, the club has become the dominant force in Danish football. Domestically, they have won the Danish Superliga more times than any other club, alongside multiple Danish Cup titles, setting the standard for consistency and professional

When you look at the Lion City Sailors badge, its meaning is fairly direct. A football, framed by a ship’s wheel, with the team’s name ‘Lion City’ written beneath. It reflects two long-standing features of Singapore: the lion as a national symbol, and the sea as the source of its trade, security, and connections. The name “Lion City” comes from Singapore’s older Malay name, Singapura, meaning “city of the lion”. According to legend, a Sumatran prince named Sang Nila Utama arr

Kalba Football Club, often referred to as Ittihad Kalba or simply Al-Ittihad, is a professional club founded in 1972 and based in the coastal town of Kalba in the Emirate of Sharjah. Formed through the merger of three local teams (hence the ‘Ittiahd’ nickname – it means ‘United’ in Arabic), the club has spent much of its history moving between divisions, winning a record number of Division One titles but frequently facing relegation soon after promotion. Since the 2018–19 sea

This season Blackburn are sporting a very striking gold kit which has printed onto it the shapes and silhouettes of some of Blackburn’s most iconic and historic buildings. From a distance this perhaps isn’t entirely clear and the patches on their kits may sometimes kit ridicule from away fans – but up close it is undoubtedly a thing of beauty – and one well worth deconstructing a bit more as we #GetTheShirtIn and find out what we can learn!   Firstly, as context, it is obviou

When football shirts are done well, they do more than just look good. They tell you something about place. That is exactly what Al-Hilal Saudi FC have achieved with their 2025/26 home kit, which takes its patterning directly from traditional Najdi mud-brick architecture. This is not a random texture or a graphic chosen for effect. It is a deliberate reference to the region that shaped both the club and the modern Saudi state. Al-Hilal are a Riyadh club, and Riyadh sits in the

In the heart of Catalonia, set along the beautiful Mediterranean costline, sits a football club whose badge carries far more than colours and initials. FC Barcelona are not just one of the most successful teams in world football; they are a symbol of regional identity, political resistance, cultural pride and sporting excellence. Few clubs anywhere can claim that their crest tells the story of a people as clearly as Barcelona’s does – so let’s unpack it as we #GetTheBadgeIn.