top of page


Toronto Raptors
Some NBA teams lean on local history, others on industry, and some — like the Toronto Raptors — on pure pop culture. At first glance, a...
Sep 29, 20253 min read


Washington Wizards
Some NBA names feel like they belong to their cities. Others, like the Washington Wizards, take a bit more explaining. The musical teams...
Sep 29, 20252 min read


Utah Jazz
Some NBA names fit their cities like a glove. Others, like the Utah Jazz, feel wonderfully offbeat. The musical note on the badge is a...
Sep 29, 20253 min read


Golden State Warriors
Few NBA crests are as instantly recognisable as the Golden State Warriors’. At first glance it looks like a simple, clean image of a...
Sep 29, 20252 min read


Sacramento Kings
The Sacramento Kings are the NBA’s oldest continuously operating franchise, with roots stretching back more than a century. They began...
Sep 28, 20253 min read


Portland Trail Blazers
The Portland Trail Blazers were founded in 1970 after a public naming contest. “Trail Blazers” honoured the Oregon Trail and the pioneer...
Sep 28, 20253 min read


Denver Nuggets
The Denver Nuggets carry a name rooted in Colorado’s own story. The franchise began life in 1967 in the ABA as the Denver Larks, though...
Sep 28, 20253 min read


Milwaukee Bucks
The Milwaukee Bucks joined the NBA in 1968 as an expansion franchise. A public naming contest drew more than 40,000 entries, and “Bucks”...
Sep 28, 20253 min read


New Orleans Pelicans
The New Orleans Pelicans are one of the NBA’s younger identities, but their name carries centuries of meaning. The franchise arrived in...
Sep 28, 20253 min read


Orlando Magic
The Orlando Magic entered the NBA in 1989 as part of the league’s push into the fast-growing Sun Belt. A public contest settled on...
Sep 28, 20253 min read


Detroit Pistons
The Detroit Pistons are one of the NBA’s most storied franchises, and their name goes back to the workshop floor of an Indiana factory....
Sep 28, 20253 min read


Memphis Grizzlies
The Memphis Grizzlies are based in Tennessee, but their name comes from the forests of Canada. Founded in 1995 as the Vancouver...
Sep 28, 20253 min read


Atlanta Hawks
The Atlanta Hawks are one of the NBA’s oldest franchises, though their roots lie far from Georgia. Founded in 1946 as the Tri-Cities...
Sep 28, 20253 min read


Brooklyn Nets
The Brooklyn Nets have one of the most nomadic histories in basketball. Founded in 1967 as the New Jersey Americans of the old ABA, they...
Sep 28, 20253 min read


Cleveland Cavaliers
The Cleveland Cavaliers were founded in 1970 as an NBA expansion franchise. When a name was needed, a contest was held, and “Cavaliers”...
Sep 28, 20253 min read


Charlotte Hornets
The Charlotte Hornets first buzzed into the NBA in 1988 as an expansion franchise, instantly giving North Carolina a major-league...
Sep 28, 20253 min read


Los Angeles Lakers
The Los Angeles Lakers began life in 1947 in Minneapolis, Minnesota, as the Minneapolis Lakers. Their name came from Minnesota’s state...
Sep 28, 20253 min read


The Dallas Maverick
The Dallas Mavericks joined the NBA in 1980 as an expansion franchise, giving Texas its second major basketball team. A public naming...
Sep 28, 20252 min read


San Antonio Spurs
The San Antonio Spurs began life in 1967 as the Dallas Chaparrals of the ABA, but when they moved to San Antonio in 1973, the franchise...
Sep 28, 20253 min read


Phoenix Suns
The Phoenix Suns joined the NBA in 1968 as an expansion franchise, becoming the league’s first major team based in the desert Southwest....
Sep 28, 20253 min read
bottom of page



