Kilmarnock. Damp air, heavy skies, long winters – and fantastic poetry. And, it would seem, squirrels. Not sure about the squirrels. Let’s go about twenty miles South-West of Glasgow to visit this town of around 50,000 souls and #GetTheBadgeIn to see what we can learn about them, their football team and those squirrels. On the pitch the team dates back to 1869 making them one of the oldest teams in Scotland and the oldest team currently in the SPL. They date back to the days

What connects one of Islam’s greatest battles, the British Empire and…. Brendan Rodgers? A team currently sitting 4th in the Saudi Pro-League has an absolutely incredible story to tell… so let’s #GetTheBadgeIn and see what we can learn from Brendan Rodgers’ Al-Qadsiah FC. At first glance their badge looks like a very simple, modern and minimalist logo, but in fact it is carrying a huge amount of history behind the brand. Al-Qadsiah’s identity strips things back visually, but

I love old badges like this one, steeped in heraldry and tradition. Blackpool's is an utter beauty with a tonne to unpack. So, let's waste no time and #GetTheBadgeIn and see what it can tell us! Football in the town initially grew out of church teams and school sides, with the club having roots going back to Victoria FC in the 1870s. After splits, disputes, and a decisive meeting at the Stanley Arms Hotel in July 1887, a single club was formed to represent the whole town. By

A badge built on a coat of arms, a club born in a bicycle factory, and a history shaped by industry, resilience and symbolism. So, let’s #GetTheBadgeIn, and see how Coventry ended up with one of the most distinctive crests in English football. Coventry City began in 1883 when workers at the Singer bicycle factory formed a team. Factory sides were emerging everywhere at the time, and Singer’s workforce—skilled, organised and hard working — felt they had something to offer on