Bexhill United, currently sitting mid-table in the Southern Combination League Premier Division (the… 9th(?) tier of English football), have an incredible story to tell. So, let’s jump straight in and #GetTheBadgeIn for the pirates of the Sussex coast. Let’s begin with the town to provide the context before we deconstruct their new, funky badge and (not so new) nickname. Bexhill-on-Sea sits on the coast of East Sussex, just along from the slightly more famous Hastings. Indeed

Some football clubs choose symbols of power. Lions, eagles, shields, anything that looks like it might win a fight. Al-Nawair SC of Hama do something different. Their badge shows a machine. Not a weapon, not a beast, but a water wheel—and in doing so, it tells one of the most important stories in Syrian history. The name gives it away immediately. Al-Nawair literally means “The Water Wheels.” No symbolism required, no decoding needed. This is Water Wheel FC. And in Hama, that

Some football badges tell you very little. A ball, a shield, a date, perhaps an animal looking mildly annoyed. Al-Taliya’s badge, though, opens the door to one of the older stories in Syrian history. Founded in 1941 and reshaped into its modern form in 1971, Al-Taliya Sports Club of Hama are not among Syria’s most decorated sides. They have never quite turned promise into a stack of trophies. But that has never really been the point. Al-Taliya built their name another way: by

Some football clubs sit in history. Others sit on top of it. Al-Ittihad Ahli of Aleppo—six-time Syrian champions and winners of the 2010 AFC Cup—fall firmly into the second category. Their nickname, The Red Castle, is not just branding. It’s a direct line back nearly 4,000 years to one of the earliest kingdoms in Syrian history. Let’s start with the easy part: the name. Al-Ittihad means United. You’ll see it across the Arab world—clubs, airlines, institutions—anything trying

In the summer of 2018, a tiny east London non-league club released an away kit that placed them firmly on the map as one of the most exciting and progressive organisations in the field (literally). Designed and chosen by the members themselves in a democratic poll, Clapton Community Football Club’s new strip quickly became one of the most talked-about shirts in European football. More than 5,400 pre-orders flooded in from around the world, especially Spain, forcing the club t

Sharp. Sleek. Clever. I had to order it immediately. So, let’s #GetTheShirtIn for Cambridge United’s 2025/26 Third Kit. The shirt features an embossed pattern of DNA double helix structures woven throughout the front and back. It’s subtle enough that you might miss it from a distance, but once you spot it, it completely changes how you see the shirt. The inspiration comes from one of Cambridge’s most famous contributions to the world. In 1953, scientists working at the Univer

I really like this kit. Clean. Different. Properly rooted in the place it comes from. So let’s get straight into it and #GetTheShirtIn for Cambridge United’s Third Kit. Produced by Umbro and sponsored by BrewBoard, this one takes its inspiration from a very specific spot in the city – Parker’s Piece. Now, this isn’t just any park. This is the birthplace of the modern rules of football. Back in 1863, students at Cambridge – arriving from schools like Eton, Rugby and Harrow, al