Being an Ipswich boy whose family mostly comes from Felixstowe, I've avoided doing a #GetTheBadgeIn for the Seasiders, mostly because I've wanted to do them justice and not rush it, as there is a huge history and heritage behind both towns. Another reason has been that the current badge is actually quite a tricky one as a launch pad. It clearly symbolises the coming together of the two teams into one... and little else. So, a while back I did create a sort of tongue-in-cheek,

Ajax have had a recent reputation for producing utterly striking and beautiful kits. I suppose, being named after a Greek hero, Ajaz FC have always been looking to stand out. Their 2025/26 away shirt may quietly be one of the most historically loaded kits in modern football. Many a team has produced a ‘wavy’ kit to indicate their town’s relationship with the sea. But few can boast that their connection to the sea has been as impactful as that of Amsterdam’s. Because it was fr

This one is a bit late coming, but I've finally managed to get this shirt in the end-of-season sale. And it is a beauty - one that tells a remarkable, and not widely known, story. Wrexham's 2025 third shirt tells the story of an entire nation - on the other side of the world. And that takes some explaining for a North Wales mining town - so let's dig a little deeper and #GetTheShirtIn: It all begins, as so often in history, with a guy with an incredible beard. Welsh nationali

At first glance, this one is another soulless logo. A vain attempt to create a funky-looking logo that mimics the New York Yankees' famous "interlocking monogram" badge that adorns a gazillion baseball caps around the world. That the club is now also part of the City Group and appears to follow the round crest template used by Manchester City, Melbourne City, Montevideo City, etc., etc. (check them all out - they have a standard-looking "corporate style") doesn't fill the hea