The Yellow and Reds. The Wolves. La Magica. Few football clubs are so tightly bound to the identity of their city as Roma. Founded in 1927 through the merger of several Roman clubs, the idea was simple: create a footballing force powerful enough to challenge the wealthy giants of northern Italy. Since then, Roma have become one of Italy’s most passionately supported clubs, winning league titles, European trophies and producing legends such as Francesco Totti, the eternal capt

The Griffin. The Red and the Blues. The Old Fool. Founded in 1893, they are officially the oldest football club in Italy, and for large parts of the early game they dominated Italian football. But Genoa’s history has rarely been smooth. Periods of glory were followed by chaos, relegation, revival and collapse all over again. It was the great Italian journalist Gianni Brera who affectionately labelled them Il Vecchio Balordo — “The Old Fool” — a nickname that captured both th

This club takes the award for the most Instagrammable of hometowns. And in Italy, the competition is fierce. The Amalfi Coast is famously beautiful, with dozens of natural harbours and bays, colourful medieval housing running up the cliffs, and the sparkle of the sun off the Mediterranean. Many a model has been photographed with these iconic views in the background – and many a tourist has drunk more than their fair share of the local delicacy, limoncello, made from the area’

Ancient city, from a culturally rich and unique island with a famous club that today is backed by one of the richest footballing stables in the world. Sounds like a winning mix right? Let's #GetTheBadgeIn and see what we can discover as we peek into the eagles' nest of Palermo. First things first - the team - they are currently in Serie B but have competed in Serie A and been in the UEFA Cup 5 times. They have tended to bounce between the two top leagues, having won the secon

I’ve written over 300 of these #GetTheBadgeIn posts so far – and one thing I’ve learned is that is very often the most simple of the badges that represent the most complex stories. Bologna is one of those. Founded in 1909, Bologna became one of the giants of early Italian football. Seven league titles, Coppa Italia triumphs and periods where they were genuinely one of the strongest sides in Europe. During the 1930s they became so dominant that they earned the nickname “Lo Squ

Pisa Sporting Club. What a badge. No hiding from it. Does exactly what you would expect of it – so let’s dig a bit deeper and see if there is anything else hiding behind this other than that tower slightly on ‘the huh’ - as they'd say in my home county. Founded in 1909, Pisa became known as I Nerazzurri — “The Black and Blues” — because of their famous dark blue and black colours. They are also nicknamed I Torri — “The Towers” — for obvious reasons. The club have experienced

I love European cities. I love coffee. I love cakes… I love Vienna. This shirt was made for me I feel. This year for the World Cup competition in the USA (boo), Austria have a glorious away kit. No fancy zigzags and meaningless designs like the Americans tend be so fond of. Instead, the shirt leans heavily into perhaps the most Viennese thing imaginable: coffee houses. White marble textures ripple across the fabric while subtle golden arch patterns stretch across the shirt.