Kilmarnock. Damp air, heavy skies, long winters – and fantastic poetry. And, it would seem, squirrels. Not sure about the squirrels. Let’s go about twenty miles South-West of Glasgow to visit this town of around 50,000 souls and #GetTheBadgeIn to see what we can learn about them, their football team and those squirrels. On the pitch the team dates back to 1869 making them one of the oldest teams in Scotland and the oldest team currently in the SPL. They date back to the days

What connects one of Islam’s greatest battles, the British Empire and…. Brendan Rodgers? A team currently sitting 4th in the Saudi Pro-League has an absolutely incredible story to tell… so let’s #GetTheBadgeIn and see what we can learn from Brendan Rodgers’ Al-Qadsiah FC. At first glance their badge looks like a very simple, modern and minimalist logo, but in fact it is carrying a huge amount of history behind the brand. Al-Qadsiah’s identity strips things back visually, but

I love old badges like this one, steeped in heraldry and tradition. Blackpool's is an utter beauty with a tonne to unpack. So, let's waste no time and #GetTheBadgeIn and see what it can tell us! Football in the town initially grew out of church teams and school sides, with the club having roots going back to Victoria FC in the 1870s. After splits, disputes, and a decisive meeting at the Stanley Arms Hotel in July 1887, a single club was formed to represent the whole town. By

A badge built on a coat of arms, a club born in a bicycle factory, and a history shaped by industry, resilience and symbolism. So, let’s #GetTheBadgeIn, and see how Coventry ended up with one of the most distinctive crests in English football. Coventry City began in 1883 when workers at the Singer bicycle factory formed a team. Factory sides were emerging everywhere at the time, and Singer’s workforce—skilled, organised and hard working — felt they had something to offer on

When you look at the badge of F.C. Copenhagen, you see a blue lion, the club name, and the red and white of the Danish flag. All three point directly to the city and the country the club represents. Although F.C. Copenhagen was only formed in 1992, the club has become the dominant force in Danish football. Domestically, they have won the Danish Superliga more times than any other club, alongside multiple Danish Cup titles, setting the standard for consistency and professional

When you look at the Lion City Sailors badge, its meaning is fairly direct. A football, framed by a ship’s wheel, with the team’s name ‘Lion City’ written beneath. It reflects two long-standing features of Singapore: the lion as a national symbol, and the sea as the source of its trade, security, and connections. The name “Lion City” comes from Singapore’s older Malay name, Singapura, meaning “city of the lion”. According to legend, a Sumatran prince named Sang Nila Utama arr

Kalba Football Club, often referred to as Ittihad Kalba or simply Al-Ittihad, is a professional club founded in 1972 and based in the coastal town of Kalba in the Emirate of Sharjah. Formed through the merger of three local teams (hence the ‘Ittiahd’ nickname – it means ‘United’ in Arabic), the club has spent much of its history moving between divisions, winning a record number of Division One titles but frequently facing relegation soon after promotion. Since the 2018–19 sea